July 2nd, 2010 | 
Author: 
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.
Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh
Duration : 0:7:39
Posted in kids clothes | 
Tags: advertising, Big, bush, business, children, commercialism, credit, deregulation, environment, financial, government, health, influence, marketing, MONEY, neuroscience, obama, parents, psychology, science, television
Fantastic video. …
Fantastic video. It goes well with this book I just read called Branded, which is about exactly the same topic. It provides compelling arguments about an entire shift in the way children think towards the whole consumerist is best idea. I would love to see more on this topic.
All in all this …
All in all this movie had some very interesting information, but it just tugged emotional heartstrings way too much. Whether it was referencing the child marketers as pedophiles, showing a game like manhunt and saying little kids play it. It didn’t really mention the idea that ADHD is actually the same amount, but is just found out more easily or doctors have incentive to sell it. Basically my main point is that this video pulls the same tricks as the marketers, making it seem more biased.
@cheaktastic We’ve …
@cheaktastic We’ve tread this ground and I don’t know that it can be untread. The only way I see is for individuals not to swallow this crap and live real lives. It has to start with the individual.
The idea that …
The idea that corporations are individuals and have the same rights as people is the most ridiculous thing I’ve ever heard and yet it’s law. Corporations make monsterous, powerful, and greedy people. The corporate entity should either be done away with or put in it’s proper place. Businesses are owned by people. Too bad people wouldn’t change this system (which is the core of the problem) because of the hiccup in the economy.
YAY! High fructose! …
YAY! High fructose! organic!
@baigandine And …
@baigandine And that is why they shouldn’t be allowed to exist in the first place. Corporations are a way for a few rich people to make loads of money without any real consequences to the human and environmental impact. We’ve empowered greed to the thrones of all our major institutions and then wonder why we live in such an immoral and corrupt system. Bottom line the corporate structure is for lack of a better word, evil by design.
@Bobbyboy5000 Bobby …
@Bobbyboy5000 Bobby, you don’t speak for the rest of the entire world.
@quijybo2 Why would …
@quijybo2 Why would the healthier animal foods not be advertised? This is by no means a necessary state of affairs. They want to make a buck just as much as the unhealthy animal food companies. I see no reason why the unhealthy ones would be more advertised.
@Overcastkid747 …
@Overcastkid747 Good. Maybe China will buy more of our products.
@ChoasTheory2000 In …
@ChoasTheory2000 In fact corporations have a legal obligation to have shareholder return be their objective. They can’t do the right for a non-business reason.
Small children are …
Small children are too young to participate in the “marketplace of ideas” so there needn’t be any free speech protection for this advertising.
Pretty good …
Pretty good documentary. Some of the metaphors were a bit much (trucks running kids over = advertising?) but it made the issue relatable and relevant.
They sort of glossed over the topic of teaching kids that ‘being older is better, having this stuff makes you seem older, so having this stuff makes you better’. Next time you see an advertisement towards kids, look at the actors. They are never the age of kids who would actually use the product, they are always a few years older.
won’t let me …
won’t let me comment..
but this all come sfrom one place right… the econonomic religion spreading worldwide, the religion of money.
@ …
@MrAntiestablishment
I’d like to add that corporations have fought in our courts for the same legal rights as individuals, but without the same responsibilities. I believe the movie, “The Corporation” talks about this, and many other issues. This is why corporations can trespass with impunity on human rights and moral/ethical obligations; it’s “legal.”
IMHO, it’s time to revoke those rights, and reinstate responsibilities. But unfortunately I don’t live in utopia!
After watching this …
After watching this entire documentary, it made me even more afraid of the future of this country. Althought Mrs. Obama is trying to thrwart obesity as well as Jamey Oliver, is it realy going to work in the long run if people do not take personal responsibility. I watch Cartoon Network and Nickelodeon. And sadly these channels are full of ads aimed at kids, it’s disgusting. I think kids can watch Tv, but the parent’s need to be responsible and not just give their kids everything they want.
Thanks so much for …
Thanks so much for putting this up!
thanks so much for …
thanks so much for putting this up! very enlightening
This isn’t just …
This isn’t just America’s problem any longer. Japan has completly overtook us in hyper consumerist culture, and is China on it’s way? Russia is getting there…
These people must not have a very big world view or they just like to beat up on what they understand and know about the world…
Zietguist is a hyper scam. I bought it for a day, and then I completely abadoned the idea…
Yet ANOTHER reason …
Yet ANOTHER reason for us to move out of a monetarty based economey into a resoures based globle community
the Venues Project Is what we need to move forward to
The Zeitgeist Movement is the understanding we need to get us there
No Consumers, NO Politics, No money, ,….
my little cousin …
my little cousin plays computer games, leaves the tv on, blasts music, plays with his itouch when he dies in his games. He also leaves his wii on for no reason. good documentary.
This makes me …
This makes me really thankful of the advert laws here. They are still fairly liberal, but you don’t see nearly half of what is illustrated in this documentary.
Even political party adverts are (thankfully) banned.
Thank you very much …
Thank you very much for sharing this informative and scary documentary. A real eye opener. After watching this and another documentary called Killing Us Softly 3, it really drives the concept of “nothing you see in the media is there by accident”.
Great documentary.. …
Great documentary…. a real eye opener!
My wife just became …
My wife just became pregnant and before I watched this documentary I actually thought the products considered “educational” were effective! Thank you so much for this post, I have decided to homeschool our child and now focus on creative play and problem solving! Ty
Most people have no …
Most people have no idea, when it comes to conquering the world, whether its through war, ideas, or trade, no one can rival America. They have just invaded Iraq for its Oil, because Saddam decided he would start selling his oil in euros instead of dollars, now Iran are doing the same so they are gonna get it next, then Saudi Arabia most probably. The Petro-Dollar will fail however, and americas economy will go down the pan, followed by its military. The big bully will fall flat on his face.